Purecircle Insights Group

PureCircle Insights Group is your access to proprietary research that can help answer your top consumer driven questions like:

  • What are current stevia trends in the marketplace?
  • What do consumers think about stevia?
  • How does adding stevia impact purchase intent?
  • How should I communicate stevia to consumers?
  • What are examples of successful brands?

PureCircle Stevia InstituteSM

PureCircle Stevia Institute’sSM (PCSI) mission is to advance balanced research on stevia’s benefits and science related to health and nutrition, agriculture, ingredient functionality and taste. PCSI provides science-based information for scientists, health professionals and consumers alike.